Monday, October 5, 2009

Some Thoughts On The Gotham Typeface


 This week in Visualizing Data, we were asked to consider the Gotham typeface and answer a few questions.  Here are my thoughts.

What is the “Gotham” typeface and what is its design inspired by? 
The Gotham typeface is a typeface commissioned by GQ magazine in an attempt to find something new, geometric, and masculine.  The typeface was inspired by the type on the buildings of "old New York", specifically the Port Authority terminal.


What type foundry drew and released Gotham? 
Gotham was drawn and released by the foundry Hoefler & Frere-Jones.

How much does this type foundry charge for the “Gotham Bundle” for a single computer? 
The "Gotham Bundle" sells for $69.00 on the H&F-J site.

How does that make you feel about fonts you’ve pilfered (if you have done so)? 
Frankly, I think that typefaces should be free when used outside of a business context.  The concept of "owning" a typeface even seems silly in a general sense, but is a necessity for foundries to exist.  That being said, as a student and/or creative artist the likelihood that I would ever personally pay for a font is precisely zero.

And briefly, who is Matthew Carter and what did he contribute to digital typography?
Carter is a typographer who began working in the 1960's as an apprentice.  He later (in 1981) went on to start one of the digital-specific foundries, Bitstream.  The significance of his contribution can be most easily summed up as being one of the pioneers of developing fonts that are tuned specifically to have a high degree of readability on a computer screen.

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